CBDC Blue Water
A four-part video series available to help our clients start marketing their small business online.
This series showing entrepreneurs and aspiring entrepreneurs where to create social media profiles for their business, how to use social media to advertise their business, how to create content consistently, and more.
1. Introduction to social media for Small Business
The Big Four
In part 1 of this 4–part series, you will learn:
- The basics of Facebook, Instagram, Twitter, and LinkedIn
- Where to create profiles based on your industry and demographics
- What visual and non-visual elements should be available on these pages
- How customers interact within these platforms
The Big Four
2. Introduction to social media for Small Business
Branding
In part 2 of this 4–part series, you will learn:
- Where to source a logo designer and what to ask for
- Determining the visual elements of your brand (fonts, colors, etc.)
- How a brand package is created and used to create consistent, on-brand content
Branding
3. Introduction to social media for Small Business
Content Strategy
In part 3 of this 4–part series, you will learn:
- To determine your businesses current marketing/social media goals
- How to draft consistent messages/content that speaks directly to your target audience
- To post audience specific content to the channels where that audience “hangs-out”
Content Strategy
4. Introduction to social media for Small Business
Content Creation
In part 4 of this 4–part series, you will learn:
- Learn cellphone photography tips
- Learn where to source free stock images and elements to create beautiful graphics for business
- Follow along within Canva to see how social media posts & graphics can easily be created with your businesses branding in mind
Content Creation
CBDC Learning Library
The Learning Library offers a variety of learning opportunities for clients and rural small business owners or aspiring entrepreneurs.
