CBDC Blue Water

A four-part video series available to help our clients start marketing their small business online.

This series showing entrepreneurs and aspiring entrepreneurs where to create social media profiles for their business, how to use social media to advertise their business, how to create content consistently, and more.

1. Introduction to social media for Small Business

The Big Four

In part 1 of this 4–part series, you will learn:  

  • The basics of Facebook, Instagram, Twitter, and LinkedIn
  • Where to create profiles based on your industry and demographics
  • What visual and non-visual elements should be available on these pages
  • How customers interact within these platforms

The Big Four

2. Introduction to social media for Small Business

Branding 

In part 2 of this 4–part series, you will learn:

  • Where to source a logo designer and what to ask for
  • Determining the visual elements of your brand (fonts, colors, etc.)
  • How a brand package is created and used to create consistent, on-brand content

Branding 

3. Introduction to social media for Small Business

Content Strategy 

In part 3 of this 4–part series, you will learn:

  • To determine your businesses current marketing/social media goals
  • How to draft consistent messages/content that speaks directly to your target audience
  • To post audience specific content to the channels where that audience “hangs-out”

Content Strategy 

4. Introduction to social media for Small Business

Content Creation

In part 4 of this 4–part series, you will learn:

  • Learn cellphone photography tips
  • Learn where to source free stock images and elements to create beautiful graphics for business
  • Follow along within Canva to see how social media posts & graphics can easily be created with your businesses branding in mind

Content Creation

CBDC Learning Library

The Learning Library offers a variety of learning opportunities for clients and rural small business owners or aspiring entrepreneurs.